Content Writing Skills To Include In Your Resume

When it comes to creating a resume, it’s important to showcase your skills and experience in a way that catches the attention of potential employers.

If you’re looking to land a job in content writing, it’s crucial to highlight your writing abilities and expertise.

Including specific content writing skills on your resume can make you stand out from other candidates and increase your chances of getting hired.

One important skill to include on your resume is the ability to write for different audiences.

As a content writer, you may be tasked with creating content for a variety of readers, from technical experts to general consumers.

Being able to adapt your writing style and tone to suit different audiences shows that you’re versatile and can handle a range of writing assignments.

Another key skill to highlight is your knowledge of search engine optimization (SEO).

In today’s digital world, SEO is essential for ensuring that content is visible and easily discoverable online.

If you have experience with keyword research, on-page optimization, and other SEO techniques, be sure to mention it on your resume.

This can show potential employers that you understand the importance of creating content that is both engaging and optimized for search engines.

Core Writing Competencies

A desk with a computer, notebook, and pen. A shelf with writing books and a mug. A window with natural light

When it comes to content writing, there are a few core competencies that every writer should possess. These skills are essential to creating high-quality content that engages readers and effectively conveys a message.

Here are a few key competencies to highlight on your resume:

Understanding of Grammar and Syntax

Good writing requires a strong foundation in grammar and syntax.

You should have a solid understanding of sentence structure, punctuation, and other grammatical rules.

This ensures that your writing is clear, concise, and easy to read.

Additionally, a strong grasp of grammar and syntax helps you avoid common errors that can detract from the quality of your writing.

Ability to Write with Clarity

Clear writing is essential for effective communication.

You should be able to convey your message in a way that is easy to understand and engaging to readers.

This requires a mastery of tone, style, and language.

You should be able to write in a way that is appropriate for your audience and effectively conveys your message.

Proficiency in Different Writing Styles

Content writers are often called upon to write in a variety of styles.

You should be able to adapt your writing to different formats, such as blog posts, articles, social media posts, and more.

Additionally, you should be able to write in different tones, such as formal, conversational, and humorous.

A strong understanding of different writing styles will make you a versatile and valuable writer.

Strong Research Skills

Good content writing requires strong research skills.

You should be able to gather information from a variety of sources and synthesize it into a cohesive piece of writing.

Additionally, you should be able to fact-check your writing and ensure that it is accurate and up-to-date.

Strong research skills will help you create content that is informative, engaging, and trustworthy.

Technical Skills

As a content writer, having technical skills can set you apart from other candidates. Here are some technical skills you should include in your resume:

SEO Fundamentals

Search engine optimization (SEO) is crucial for content writers.

Knowing how to optimize your content for search engines can help increase your website’s visibility and drive traffic.

You should have a basic understanding of keyword research, meta tags, and on-page optimization.

Content Management Systems

Content management systems (CMS) are software applications that allow you to create, manage, and publish digital content.

Familiarity with popular CMS platforms such as WordPress, Drupal, and Joomla is essential for content writers.

Basic HTML and CSS Knowledge

Having a basic understanding of HTML and CSS can give you an edge when creating and formatting content.

You don’t need to be an expert, but knowing how to use headings, paragraphs, lists, and links can help you create well-structured content.

Use of Analytics Tools

Analytics tools such as Google Analytics can provide valuable insights into your content’s performance.

Knowing how to use these tools can help you identify which content is resonating with your audience and adjust your strategy accordingly.

Soft Skills

When it comes to content writing, soft skills are just as important as technical skills. In fact, many employers look for candidates who possess a combination of both.

Soft skills are personal attributes that enable individuals to interact effectively with others and perform well in their role. Here are some soft skills to include in your resume:

Creativity and Adaptability

Content writing requires a certain degree of creativity.

You must be able to come up with fresh and engaging ideas that will capture your audience’s attention.

Additionally, you must be adaptable and willing to pivot your approach when necessary.

This means being able to take feedback and adjust your content accordingly.

Time Management

As a content writer, you will likely be working on multiple projects at once.

Therefore, it’s essential to have strong time management skills.

You must be able to prioritize tasks effectively, meet deadlines, and work efficiently.

Attention to Detail

Attention to detail is crucial in content writing.

You must be able to spot errors in grammar, punctuation, and spelling.

Additionally, you must ensure that your content is accurate and factually correct.

Collaboration and Communication

Content writing often involves working with other team members, such as editors, designers, and project managers.

Therefore, it’s essential to have strong collaboration and communication skills.

You must be able to work effectively as part of a team and communicate your ideas clearly and concisely.

Soft Skills
Creativity and Adaptability
Time Management
Attention to Detail
Collaboration and Communication

Professional Writing Experience

If you are a content writer, having a professional writing experience section on your resume is crucial. This section highlights your skills and expertise as a content writer. Here are some subsections that you can include in this section:

Portfolio of Published Work

One of the most important things to include in your professional writing experience section is a portfolio of your published work.

This portfolio should showcase your writing skills and demonstrate your ability to create engaging and informative content.

It should include a variety of writing samples, such as blog posts, articles, case studies, and white papers.

Experience with Brand Voice and Tone

As a content writer, you must be able to write in different brand voices and tones.

Your professional writing experience section should highlight your experience with creating content that aligns with a brand’s voice and tone.

This could include writing for different industries, such as healthcare, finance, or technology, and adapting your writing style to fit each brand’s unique voice and tone.

Copywriting and Editing Experience

In addition to writing, content writers often have experience with copywriting and editing.

Your professional writing experience section should include any experience you have with writing copy for ads, social media posts, and other marketing materials.

You should also highlight your editing skills, including your ability to proofread, edit for grammar and spelling, and ensure that content is free of errors.

Educational Background

When it comes to content writing, having a relevant educational background can help set you apart from other candidates.

While a degree in English or journalism may seem like an obvious choice, there are other fields of study that can also provide valuable skills for content writing.

For example, a degree in marketing or communications can give you a solid understanding of how to create content that resonates with a specific audience. A degree in psychology can also be useful, as it can help you understand the motivations and behaviors of your target audience.

In addition to formal education, it’s also important to highlight any relevant coursework or certifications you have completed.

For example, if you have taken courses in SEO or social media marketing, be sure to mention them on your resume.

Certifications and Courses

If you’re serious about content writing, it’s important to showcase your skills and knowledge on your resume. One way to do this is by listing relevant certifications and courses you’ve taken. Here are some subsections to consider:

Content Marketing Certifications

Content marketing is a crucial aspect of content writing, and having a certification in this field can set you apart from other candidates.

Some popular content marketing certifications to consider include:

  • HubSpot Content Marketing Certification
  • Content Marketing Institute Certification
  • Google Analytics Certification

Listing these certifications on your resume shows that you have a solid understanding of content marketing principles and are committed to staying up-to-date with industry trends.

Writing and Journalism Courses

While having a natural talent for writing is important, taking writing and journalism courses can help you refine your skills and learn new techniques.

Some courses to consider include:

  • Creative Writing Course
  • Journalism Course
  • Writing for the Web Course

These courses can help you develop a strong writing style and learn how to write for different audiences and mediums.

Technical Writing Workshops

Technical writing is a specialized form of writing that requires a unique set of skills.

If you have experience in technical writing, listing relevant workshops on your resume can help you stand out. Some workshops to consider include:

  • Society for Technical Communication Workshops
  • American Medical Writers Association Workshops
  • Technical Writing Fundamentals Workshop

These workshops can help you develop the skills needed to write technical documents, such as user manuals and product specifications.

Additional Skills

In addition to the essential content writing skills, including a few additional skills on your resume can make you stand out from other applicants. Here are two additional skills that can boost your chances of getting hired:

Multilingual Capabilities

Being multilingual is a valuable skill for content writers, especially if you’re targeting a global audience.

If you’re fluent in multiple languages, mention them on your resume.

You can also specify your level of proficiency, such as beginner, intermediate, or advanced.

Being multilingual can help you create content that resonates with people from different cultures and backgrounds.

It can also make it easier for you to research and analyze content from different regions.

If you’re applying for a job that requires you to write content in a specific language, make sure to highlight your proficiency in that language.

Graphic Design Proficiency

As a content writer, having basic graphic design skills can be an added advantage.

You don’t have to be an expert, but having knowledge of design software like Adobe Photoshop or Canva can help you create visually appealing content.

You can mention your graphic design proficiency on your resume under the skills section.

You can also create a separate section for design work and include samples of your work.

Being able to create graphics for your content can help you communicate your message more effectively.

It can also help you create content that stands out from the competition.

Including additional skills on your resume can make you a more competitive candidate for content writing jobs.

Multilingual capabilities and graphic design proficiency are just a few examples of skills that can set you apart from other applicants.

Remember to highlight your skills in a clear and concise manner, and provide examples of your work whenever possible.


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